Advertising Keyword Profits Made Easy

The ABC of SEO - SEO Consult (blog)

The ABC of SEOSEO Consult (blog)Your keyword list will be of help here as well, as knowing which words you want to compete on will give you definite target groups for each page. ...

Writing for Attention: Ammunition for Personalised Search - Search Engine Journal

Search Engine JournalWriting for Attention: Ammunition for Personalised SearchSearch Engine JournalExperiment with the order of page titles as Amazon have done below (brand or product name first) and the format (keyword list vs. an article heading vs. a ...and more »

Winning the Multi-Agency Game: Can't We All Just Get Along? - Search Engine Watch

Winning the Multi-Agency Game: Can't We All Just Get Along?Search Engine WatchTrust me, it sounds simplistic, but it works. The old "show 'em rather than tell 'em" adage applies to multi-agency relationships as much as it does with ...and more »

Google is a dangerous monopoly -- more than Microsoft ever was - BetaNews

Google is a dangerous monopoly -- more than Microsoft ever wasBetaNewsLikewise, ongoing tweaks to the search and keyword business model, technology or terms of agreement put Google's interests before partners. ...and more »

Does Brand Bidding Belong in Your Marketing Plan? - ADOTAS

Does Brand Bidding Belong in Your Marketing Plan?ADOTASIn fact, merchants can take it a step further by creating lists of specific keywords that are off limits to affiliates, as well as a list of words that are ...